Verizon

As part of Red Ventures’ creative team, I owned transactional copy and web design for various projects within our Verizon partnership. Scroll down to see some of the team’s biggest wins.

OBJECTIVE: CREATE AND DEPLOY HIGHLY-TARGETED WEB EXPERIENCES FOR VERIZON’S NEW MARKET SEGMENTS.

Using both qualitative and quantitative insights, Verizon split their current and potential customer base into 8 unique market segments. My team was challenged to create fully-customized web experiences for two of these top-priority, high value market segments:

SPORTS FANATICS (16% OF ALL PROSPECTIVE CUSTOMERS)

Messaging focus: Verizon offers top-tier reliability, internet speed, and picture quality so that you never miss a second of the action – no matter which team you follow.

Copy: Kara Robertson
Web Design: Mike Scaturchio
FED: Wes Hicks

INFORMED AFFLUENTS (5% OF ALL PROSPECTIVE CUSTOMERS)

Messaging focus: Verizon delivers unparalleled speed, reliability, and simplicity so that you can consume content when you need it – seamlessly, and across all your devices.

Copy: Kara Robertson
Web Design: Mike Scaturchio
FED: Wes Hicks

OBJECTIVE : IMPLEMENT COMPLETE DESIGN AND CONTENT REBRAND ACROSS OUR OWNED VERIZON WEB EXPERIENCES.

We rolled out Verizon’s “Wired Differently” creative rebrand across all our web experiences in order to attack the inertia in the market and reposition Fios to unlock entrenched prospects.

REBRANDED PAID SEARCH EXPERIENCE

The team redesigned SEO and paid search experiences to incorporate Verizon’s new layout system, which included extensive updates to hierarchy, copy, price, logo, and CTA buttons.

Copy: Kara Robertson
Web Design: Kara Robertson
FED: Wes Hicks

REBRANDED GEO PAGE

We replaced legacy assets across more 100+ geo-specific experiences with new brand assets. These assets included illustrated visuals, graphic charts, photography, headlines, and offer lockups.

Copy: Kara Robertson
Web Design: Kara Robertson
FED: Wes Hicks